In the News

The four fundamental elements of getting digital – and the marketing mix – right

Aaron Peterson, Millward Brown Digital on September 08, 2016

Here’s a bold proclamation: “There are no lines between traditional and digital marketing,” according to the study Getting Digital Right 2016. In our third annual survey, Millward Brown Digital scans the horizon to assess the state of digital marketing. Based on responses garnered from more than 300 senior executives from brand, agencies, and media companies,…View Article

3 Surprising Lessons a Major Nonprofit Learned When It Analyzed Its Advertising

Erik Wander, Adweek on June 03, 2016

Market research firm Millward Brown and the Ad Council recently set out to study the impact of a PSA campaign for Goodwill. The Ad Council, which relies on donated time and space from media partners, received more than $94 million in donated support for the Goodwill campaign, running from September 2013 to April 2015 and…View Article

Press Releases

Despite Better Use of Big Data, Opportunities Exist for Marketers to Better Understand Consumer Behavior and Right Media Mix

August 01, 2016

Though brand confidence in the use of Big Data is increasing, the majority of marketers lack confidence in their ability to maintain an understanding of consumer behavior and are uncertain that they are using the right media mix in reaching them. Those are the findings from a new study released today by Millward Brown Digital,…View Press Release

Millward Brown Digital and Pinterest Partner to Provide Platform Measurement

May 02, 2016

Millward Brown Digital and Pinterest today announced a partnership offering US advertisers the ability to measure the impact of their Pinterest campaigns on brand metrics including awareness, favorability, and purchase intent. The partnership marks an important advancement for advertisers who, for the first time, can realize the full value of brand advertising across the Pinterest…View Press Release