In the News
Wayne Friedman, MediaPost on May 31, 2017
Media/advertising research company Kantar Millward Brown today has partnered with TV analytics firm Samba TV to kick off what the companies say will be “the largest and most precise single-source measurement solution for television advertising effectiveness.”View Article
Research Magazine on May 22, 2017
Geolocation and campaign effectiveness information will be integrated in the new tool, to determine a campaign’s ability to drive audiences to certain locations. These insights will help sectors such as automotive, retail, travel, hospitality and restaurants in particular.View Article
For the third consecutive year, measuring and proving ROI tops the list of marketers’ biggest challenges
September 06, 2017
Now in its fourth year, Getting Media Right examines the current state of marketing in a connected world and is based on input from 330 senior marketers around the world spanning brands, media companies, and agencies. It reveals an industry at a crossroads, with an aspiration to move towards integrated cross-channel and cross-device measurement, but still challenged with measurement gaps and inconsistent currencies.View Press Release
May 31, 2017
The integration of Kantar Millward Brown and Samba TV data assets makes it possible to track exposure data at a TV set level and links it with claimed exposure at the individual level, creating a unique and much more rigorous standard for measurement of TV ad exposure than previously available.View Press Release
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