In the News
Wayne Friedman, MediaPost on May 31, 2017
Media/advertising research company Kantar Millward Brown today has partnered with TV analytics firm Samba TV to kick off what the companies say will be “the largest and most precise single-source measurement solution for television advertising effectiveness.”View Article
Research Magazine on May 22, 2017
Geolocation and campaign effectiveness information will be integrated in the new tool, to determine a campaign’s ability to drive audiences to certain locations. These insights will help sectors such as automotive, retail, travel, hospitality and restaurants in particular.View Article
May 31, 2017
The integration of Kantar Millward Brown and Samba TV data assets makes it possible to track exposure data at a TV set level and links it with claimed exposure at the individual level, creating a unique and much more rigorous standard for measurement of TV ad exposure than previously available.View Press Release
KANTAR MILLWARD BROWN PARTNERS WITH CUEBIQ TO PROVIDE MARKETERS WITH CRITICAL INTELLIGENCE ON OFFLINE ROI
May 17, 2017
Kantar Millward Brown today announced a partnership with Cuebiq, the largest source of accurate location data in the U.S., to help marketers measure the offline ROI of their advertising.View Press Release
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