In the News
Emmanuel Probst, Branding Strategy Insider on April 05, 2017
Today, the world we live in is more romantic than ever. The individual (or consumer) is at the epicenter of everything. The consumer juggles between platforms and devices to broadcast his or her every emotion in real-time.View Article
Tobi Elkin, MediaPost on February 15, 2017
One tactic for measuring the effectiveness of native advertising is through a panel-based approach, which Kantar Milward Brown uses. “The ecosystem around native is more malleable than other ad formats. We try to work with clients to see what type of native advertising they’re trying to measure,” said Nicole Jones, SVP Media Practice, Kantar Millward… View ArticleView Article
KANTAR MILLWARD BROWN PARTNERS WITH CUEBIQ TO PROVIDE MARKETERS WITH CRITICAL INTELLIGENCE ON OFFLINE ROI
May 17, 2017
Kantar Millward Brown today announced a partnership with Cuebiq, the largest source of accurate location data in the U.S., to help marketers measure the offline ROI of their advertising.View Press Release
KANTAR MILLWARD BROWN EXPANDS IGNITE NETWORK® IN THE U.S.TO PROPEL MOBILE ADVERTISING MEASUREMENT FORWARD
March 23, 2017
Kantar Millward Brown today announced the latest expansion of the Ignite Network®, its leading brand marketing analytics platform, driving continued advancement in mobile advertising measurement.View Press Release
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