In the News
Research Magazine on May 22, 2017
Geolocation and campaign effectiveness information will be integrated in the new tool, to determine a campaign’s ability to drive audiences to certain locations. These insights will help sectors such as automotive, retail, travel, hospitality and restaurants in particular.View Article
InsideRadio on May 19, 2017
For advertisers hungry for intelligence on consumer behavior, a new research tool could unlock key details about responses to advertising and how it influences audience activity.View Article
KANTAR MILLWARD BROWN PARTNERS WITH CUEBIQ TO PROVIDE MARKETERS WITH CRITICAL INTELLIGENCE ON OFFLINE ROI
May 17, 2017
Kantar Millward Brown today announced a partnership with Cuebiq, the largest source of accurate location data in the U.S., to help marketers measure the offline ROI of their advertising.View Press Release
KANTAR MILLWARD BROWN EXPANDS IGNITE NETWORK® IN THE U.S.TO PROPEL MOBILE ADVERTISING MEASUREMENT FORWARD
March 23, 2017
Kantar Millward Brown today announced the latest expansion of the Ignite Network®, its leading brand marketing analytics platform, driving continued advancement in mobile advertising measurement.View Press Release
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