Stephen is the President of Millward Brown Digital, and brings more than twenty years of sales, marketing and strategy experience to the role. Prior to his role as President, he served as the Chief Client Officer and Chief Marketing Officer of Millward Brown Digital / Compete. In addition, he serves on the WPP Digital Analytics Task Force. Previously, Stephen was a co-founder of the Internet consulting firm ZEFER, was part of the launch team for FX Networks, and managed consumer marketing for Comedy Central. Stephen holds an MBA from Harvard Business School and a B.S. from Georgetown University.
Executive Vice President, Advertiser Effectiveness
Executive Vice President, Advertiser Effectivenessx
Scott is Executive Vice President of the Advertiser practice for Millward Brown Digital, leading the team that provides marketing and advertising effectiveness solutions to top brands. Scott has over twenty years of sales, business development, and management experience within the media and advertising space. Prior to joining Millward Brown, he spent ten years building businesses in the insights and analytics arena with top market research firms such as Nielsen and Ipsos. Scott holds an MBA from Columbia Business School and a B.A. from Hamilton College.
Executive Vice President, Media Practice and Business Operations
Executive Vice President, Media Practice and Business Operationsx
Stephen leads Millward Brown Digital’s media measurement and advertising effectiveness solutions, across the US. He is responsible for Media-Effectiveness Sales, Media-Effectiveness Client Service, Technical Account Management, Project Operations, Sample Operations, Research Operations, and Business Operations practice areas of our company. Stephen’s prior role as SVP, Strategic Clients & Technical Account Management at InsightExpress and sixteen years of research experience makes him well known in the industry as a thought leader around the measurement of new and emerging media across both online and offline communications.
Chief Client Officer, Media & Agency
Chief Client Officer, Media & Agencyx
As Millward Brown Digital’s Chief Client Officer for the Media & Agency Practice, Drew is responsible for driving strategy & growth, client activation, and advertising measurement operations functions for the Media & Agency practice. Prior to joining Millward Brown Digital, Drew was Co-Chief Executive Officer at Insight Express, served as a Senior Account Executive with CBS MarketWatch (now a Dow Jones Company), as well as an Account Executive for NFO WorldGroup in New Zealand. Drew holds a B.A. from Hobart William Smith Colleges.
Chief Research & Development Officer
Chief Research & Development Officerx
As Millward Brown Digital’s Chief Research & Development Officer, Marc is responsible for driving market innovation for media effectiveness through his management of the solutions, technology, research and operations functions. Marc is an industry veteran with experience as the Co-Chief Executive Officer at InsightExpress, VP of Corporate Development, Strategy and Innovation at The Nielsen Company and Director of Media Research for Jupiter Media Metrix. He started his career with Millward Brown as a Research Executive. Marc holds a B.C. from Ryerson University in Toronto.
Vice President, Insights and Product Marketing
Vice President, Insights and Product Marketingx
Joline McGoldrick is the Vice President, Insights and Product Marketing at Millward Brown Digital and leads Millward Brown’s Digital Center of Excellence, an internal think tank that studies digital trends and best practices. Joline was an early member of the Dynamic Logic Team, beginning in 2001 and is well-versed in studying how audiences respond to digital advertising. Joline’s work has been featured in Forbes, Adweek, AdAge, the Economist, the New York Times, Media Post, and Mobile Marketer, and she has spoken and moderated at conferences including the ARF, MRIA, OMMA, SWSW, MRMW, the Market Research Event and AdTech. Joline is a Phi Beta Kappa graduate of Carnegie Mellon University.
Senior Vice President, Agency Practice
Senior Vice President, Agency Practicex
As Senior Vice President of Millward Brown Digital’s Media Practice, Stefan leads the Agency team and is responsible for sales, revenue, and overall team P&L. Stefan brings over 15 years of digital experience, specializing in media consultation, analytics, and CrossMedia research. Prior to Millward Brown Digital Stefan worked in nation sales at COX broadcasting representing over 200 television stations including CBS, ABC, NBC, and FOX. Stefan attended the University of Rhode Island with a major in Communication Studies.
Senior Vice President, Client Services, Media & Agency
Senior Vice President, Client Services, Media & Agencyx
Heather O’Shea is SVP of Client Services, Media & Agency where she leads a team responsible for designing custom research projects, maintaining Kantar Millward Brown Media & Digital’s methodological rigor and delivering the deepest insights possible. Heather was recently the Global Agency Research and Data Strategy Lead at Twitter, focused on executing social media and video thought leadership studies in partnership with advertising agencies and identifying opportunities to integrate twitter data into agency planning platforms. Prior to that, Heather served as a vice president of research at UM where she led measurement and optimization across all Johnson & Johnson brands. During her career, she has conducted market and media research for a wide variety of advertisers, including Colgate-Palmolive, Sony, and Campbell’s. She received her M.B.A. in marketing from Baruch College.