Generation Z who have grown up with a smartphone in their hand are now on the cusp of adulthood. Marketers will need to adapt quickly to the values and attitudes of this group to engage with them and remain relevant.

In this webinar, we dove into the U.S.-specific data from our recent AdReaction: Engaging Gen X, Y and Z report report to give you an understanding of the emerging social trends and cultural norms that will help you develop content and plan media for this important group that numbers approximately two billion globally.

If you missed the webinar, or just want a reminder of the insights, check out the recording below. And make sure to check out the full report today.


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