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Much has been said about this summer’s Amazon-created holiday, Amazon Prime Day. It received a lot of media attention, but consumer reactions to the deals were mixed.

To explore Amazon Prime Day further, Lincoln Merrihew (SVP, Client Services) and Katie Olaskiewicz (Associate, Financial Services & Retail) presented new research from Millward Brown Digital in a recent webinar, reviewing topics such as:

1. The impact of Amazon Prime Day on driving Amazon Prime engagement and signups
2. Amazon Prime Day performance compared to other major sales events (such as Black Friday)
3. The impact of Amazon Prime Day on Amazon’s competitors
4. The longer-term considerations and implications on brands and retailers

In case you missed it, watch the webinar recording below: