Collectively, moms and dads account for a huge amount of buying power in the US, so reaching these segments is a critical part of marketers’ strategies. In this webinar, we explore how the two segments (moms and dads) use devices, engage with content, and interact with brands. And we offer practical considerations and best practices on tactics and touchpoints for best engaging these influential audiences.

If you missed the webinar, or just want a reminder of the insights, check out the recording below: