In the ever-evolving digital landscape, many marketers struggle to stay relevant in the minds of consumers and build long-term brand loyalty. In our 3rd annual Getting Digital Right report, we examine the current state of marketing in a digital world. With input from over 300 senior executives from across advertisers, agencies, and media companies, we’ve identified four key findings for getting digital right and creating extraordinary marketing in a connected world. In this webinar, we explore these findings and the data that fuels them, including perspectives on the consumer journey, research tools, analysis of data, and measuring ROI.
If you missed the webinar, or just want a reminder of the insights, check out the recording below. And make sure to download the full report today. You can also find out where you are in your digital journey and how you compare to your peers by taking the Marketing Persona quiz!