We are excited to announce the expansion of our behavioral data partnership with comScore to now include the North American market. Building on the international partnership Kantar formed with comScore in early 2015, our expanded partnership enables each company to more fully leverage our combined and complementary strengths in multi-screen panels, media insights and brand performance to benefit marketer, agency and media clients.
As part of this partnership, Millward Brown will transition certain clients and employees from its Millward Brown Digital Intelligence unit (formerly Compete) to comScore, and comScore will make its comprehensive digital behavioral data available, via license, to Kantar companies.
“This expanded effort builds on our partnership and collaboration in international markets that began early last year,” said Anthony Psacharopoulos, Executive Vice President, comScore. “We look forward to welcoming new talent and clients to our organization and to making our data assets available across Kantar and Millward Brown in support of our expansion of cross-platform and mobile measurement capabilities.”
“By leveraging the strengths of both organizations, we are in a position to provide the most comprehensive digital effectiveness and behavioral solutions in the industry,” said Stephen DiMarco, President of Millward Brown Digital. “Our intelligence clients and employees will continue to thrive as part of comScore, and we are excited to continue the expansion of our partnership to strengthen and grow our media and digital effectiveness business, and create pioneering brand performance solutions for our clients.”
Since February 2015, comScore and Kantar have frequently collaborated to leverage their expertise to develop world-class solutions in cross-media audience and campaign measurement, brand measurement and sales effectiveness. With a number of joint offerings already launched and several planned, the companies are focused on creating products that provide unique insights into cross-platform audiences, brand strength and campaign ROI.