Digital Life: Moms vs. Dads [WEBINAR REPLAY]

In this webinar, we explore how the two segments (moms and dads) use devices, engage with content, and interact with brands. And we offer practical considerations and best practices on tactics and touchpoints for best engaging these influential audiences…View Article

The Digital Life of Dads [REPORT]

With Father’s Day coming up, you may be wondering what dads like and how best to reach them. It turns out, marketers, too, are sometimes unsure of what to consider in reaching this segment and some may even undervalue the power of dads when it comes to household purchasing…View Article

Ad of the Month: Samsung Galaxy S7

Durability has always been a weak spot for smartphones; too many have an unpleasant memory of hefty replacement or repair fees after dropping a phone in a pool or seeing a screen shatter on concrete…View Article

DIGITAL DIALOGUE: EVOLVING CONSUMERS = EVOLVING MEDIA

In this Digital Dialogue, our team sat down with Nicole Jones – Senior Vice President, media practice within Millward Brown Digital – to get her perspective on some of the challenges and opportunities facing today’s publishers…View Article

Connected TV Won't Kill Linear TV Advertising in 2016

Ask millennials about their television habits, and you’ll likely hear about television experiences via a form of connected TV (via a smart TV and/or through consoles such as Apple TVs, Roku, etc.) vs. traditional, linear options (i.e. broadcast/cable/satellite)…View Article

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