Archives

For the third consecutive year, measuring and proving ROI tops the list of marketers’ biggest challenges

Now in its fourth year, Getting Media Right examines the current state of marketing in a connected world and is based on input from 330 senior marketers around the world spanning brands, media companies, and agencies. It reveals an industry at a crossroads, with an aspiration to move towards integrated cross-channel and cross-device measurement, but still challenged with measurement gaps and inconsistent currencies.

For the third consecutive year, measuring and proving ROI tops the list of marketers’ biggest challenges

Skip to toolbar