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This is the first in a series of posts featuring speakers from our annual hosted event, the Digital CMO Summit 2015. The Summit brings together top marketers from advertisers, agencies, and media companies to discuss the challenges and opportunities being faced by the marketing industry.
First up, an interview with Lauren Weinberg, VP, Global Research & Insights at Yahoo. At the Digital CMO Summit 2015, Lauren spoke on Native Advertising and how it places advertisers’ messages in a direct, yet natural way, within the context of the user’s experience.
In this interview, we ask her about the challenges of measurement, the connection between digital and brand, and working with Millward Brown Digital to develop innovative approaches to research and driving insights.