The New Mobile Mantra: Acquire, Engage, Elevate
Clients often ask us for the easy answer for how to engage mobile consumers – but unfortunately that silver bullet does not exist. When it comes to setting your mobile strategy and making the most of your budget, decisions about apps and mobile web are neither obvious nor easy.
In this webinar we walked through some tips to effectively acquire and engage the ever-connected mobile consumer, answering these three main questions:
1. Is there a clear “winner” between mobile apps and browsers?
2. How do app and browser preferences differ by industry?
3. How should brands and publishers approach their mobile allocation decisions?
View a recording of the presentation!