The four fundamental elements of getting digital – and the marketing mix – right

Here’s a bold proclamation: “There are no lines between traditional and digital marketing,” according to the study Getting Digital Right 2016. In our third annual survey, Millward Brown Digital scans the horizon to assess the state of digital marketing. Based on responses garnered from more than 300 senior executives from brand, agencies, and media companies, we identified four principal findings for marketers navigating the evolving, multi-channel and cross-channel landscape.