Research & Insights


2016 Global Mobile Trends Report

For the second year, the MMA has partnered with Kantar Millward Brown to develop the 2016 Global Mobile Trends Report, a resource to help marketers implement more effective mobile marketing campaigns.

Lessons from the Rio 2016 Olympics

This report evaluates generational consumption of the Rio 2016 Olympic Games and examines the impact of Olympic marketing in terms of both ad spend and creative best practices.

Getting Digital Right 2016

Download our 3rd annual Getting Digital Right study, a look at the current state of marketing in a connected world.

The Digital Life of Dads

This report examines the online behaviors of dads – their device usage, engagement with content, and interaction with brands – and provides practical considerations and best practices for engaging this audience.

The Digital Life of Moms

This report helps marketers and publishers understand the online behaviors of moms, powered by data from TNS’s Connected Life study.

Multiscreen Video Best Practices

We partnered with IAB and Tremor Video on this report to help marketers and publishers understand which aspects of mobile video advertising are most important in reaching and engaging audiences.

Digital & Media Predictions

Millward Brown’s global experts share their digital predictions for 2016 – covering topics from mobile-first marketing, addressable TV advertising, and header bidding to augmented reality, content, and consumer journey marketing.

AdReaction: Video Creative in a Digital World

Millward Brown’s AdReaction Video study explores how, where and why multiscreen users in 42 countries are viewing video, and what marketers need to know to create video that is effective across screens.

The New Mobile Mantra

When it comes to setting your mobile strategy and making the most of your budget, decisions about apps and mobile web are neither obvious nor easy. Download the study to better understand how to effectively acquire and engage the ever-connected mobile consumer.

Getting Digital Right 2015

Getting Digital Right 2015, our 2nd annual look at the state of digital marketing, shows an industry still struggling to overcome the challenges that an evolving digital marketplace creates. Read on to learn what your organization needs to do to get digital right.

Demystifying the Consumer Journey

Marketers routinely talk about “the path to purchase” or “the consumer journey.” But due to the diversity of consumer behaviors, preferences, and needs, there is no single path to purchase for any given category. It’s critical for marketers to isolate high-value purchase paths and focus on those with the largest potential. Download the report to learn more.

Getting Audiences Right

If consumers aren’t applying a one-size-fits-all approach to screen usage, shouldn’t marketers follow suit? Our newest study explores how different generations prefer different screens for different activities and the influence that should have on a brand’s marketing strategy. Download the study to learn how to market to the right generation on the right screen and Get Audiences Right.

Getting Mobile Right

Leveraging mobile to drive brand growth remains a blindspot for many marketers. This study highlights marketers’ key mobile pain points and uncovers insights to help marketers grow their brands through more effective mobile marketing. Download the report now to understand what your brand needs to do to Get Mobile Right.

Getting Digital Right 2014

We believe that digital will punch above its weight when its connection to brand-building is understood. This study uncovers marketing executives’ pain points and reports on what is preventing their teams from achieving marketing nirvana in today’s ever-evolving digital world. Download the report to learn how your brand stacks up and how we can help you Get Digital Right.

AdReaction 2014

AdReaction delivers insights on perceptions of advertising, particularly digital formats. AdReaction 2014 explores multiscreen advertising and consumer receptivity to ads on TV, smartphones, laptops and tablets. Check out the full report to learn more.

Blog Posts

Getting Digital Right 2016 [WEBINAR REPLAY]

In this webinar, we explore findings from our recent Getting Digital Right study including perspectives on the consumer journey, research tools, analysis of data, and measuring ROI…View Article

Content Marketing Reaches the C-suite

Content marketing continues to increase its role for many marketers today – in an era of fragmented media experiences, content marketing becomes a solid opportunity to fuel brand attention as marketers can offer fairly in-depth opportunities to speak to today’s consumer through the approach…View Article

Digital Life: Moms vs. Dads [WEBINAR REPLAY]

In this webinar, we explore how the two segments (moms and dads) use devices, engage with content, and interact with brands. And we offer practical considerations and best practices on tactics and touchpoints for best engaging these influential audiences…View Article

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