It’s no longer about traditional or digital. It’s all marketing.

Digital marketing has emerged as a vital part of the marketing landscape, forcing marketers to grapple with scaling across a variety of engagements. And while there’s a surplus of data available to help inform decisions, selecting the right data and combining, analyzing, and creating actions from that data is challenging. With input from over 300 senior executives across advertisers, agencies, and media companies, our 3rd annual Getting Digital Right study identified four key findings for getting digital right and creating extraordinary marketing in a connected world. Check out the report to learn more about these insights and the data that fuels them. Also, based on data from the study, we’ve identified several key personas across the digital marketing lifecycle. Find out where you are in your digital journey by taking the quiz now!!

graph-gdr-1

Ability to Track ROI for Channels

chart-2-gdr