Getting Media Right 2017
CREATING BREAKTHROUGH MARKETING IN A CONNECTED WORLD
It is marketers’ imperative to keep pace with the connected consumer; consequently, they are diversifying their media allocation between even more channels and touchpoints. Yet with this diversification, they are increasingly more challenged to form a holistic understanding of the effectiveness of their advertising and media.
This year’s Getting Media Right examines how over 330 advertisers, agencies, and media companies #getmediaright. What challenges them? Where are the gaps? What’s best-in-class? Complete the form to download the report and you can watch the webinar recording below, where you’ll gain a comprehensive view of where the industry is at this moment and what it needs to do to create breakthrough marketing in a connected world.
WATCH A RECORDING OF A PREVIOUS #GETTINGMEDIARIGHT WEBINAR