Inform

How do I understand consumers and define success?

• CONNECTED LIFE How can I understand connected consumers?
• LEADING BRAND INDICATORS What is my measure of success?

PLAN

How can I influence and enhance my advertising efforts?

• CAMPAIGN INSIGHTS How can I evaluate media effectiveness?
• TARGETING How do I deliver an efficient audience?

MEASURE

How can I comprehend holistic media insights to drive ROI?

• Audience Insights How do I use audience measurement to optimize campaigns?
• Brand Lift Insights for Digital How do I evaluate digital advertising impact on brand perceptions?
• Brand Lift Insights for TV How do I evaluate television advertising impact on brand perceptions?
• Cross Media Insights How do I find my campaign’s optimal media mix?
• Consumer Behavior Insights for Offline Behavior How do I understand how advertising influences offline consumer behavior?
• Sales Insights How do I measure the ROI of my marketing campaigns?