Digital Creative Copy Testing

Optimize digital advertising creative

Creative quality is a key catalyst for advertising impact. An ad’s ability to engage consumers is a critical component of effective digital advertising. As digital media spend skyrockets, the need to predict an ad’s potential impact becomes increasingly important. Born from Millward Brown’s Link™ creative evaluation suite, our digital solutions use validated copy testing techniques to help you learn how your online ads will perform against branding objectives. Whether you’re looking for a fast, low-cost tool or a more thorough analysis, our digital copytesting solutions will help ensure your digital ads have the most potential for in-market success.

Products in this suite:


    Determine advertising potential with cost-efficient, same-day digital creative pretesting


    Leverage deep creative diagnostics to understand what’s driving your pretesting results and how to optimize for the best in-market impact