LinkNow for Digital
Fast, cost-effective digital creative pretesting
LinkNow for Digital is a cost-effective and validated copy testing solution with results available in as little as 6 hours. Built within Millward Brown’s Link™ suite of creative evaluation solutions, LinkNow offers an industry-leading approach to help marketers determine the strength of digital creative, when a fast turnaround is necessary. LinkNow for Digital can be used to determine whether your primary ad is strong enough to run or help you identify which ad is strongest, when you have several to choose from.
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How we do it
LinkNow assesses the potential of online video, display, Facebook and mobile advertising by combining behavioral observation and survey responses. In-context measurement is used where appropriate. LinkNow for Digital is offered as a self-service tool or can be serviced by a Millward Brown analyst.