Demonstrating publisher impact on the consumer journey
With the rise of programmatic advertising, publishers are increasingly challenged to demonstrate the value of premium inventory. Publisher Impact provides media companies with insights to demonstrate the role of their properties within the broader consumer journey for a category to prove their value and encourage deeper partnerships with advertisers.
How we do it
At the heart of Publisher Impact is our behavioral data asset, powered by a clickstream panel. Applying the most rigorous and robust data practices in the industry, we employ our patented normalization process to ensure our insights are representative of the behaviors of the Internet browsing population. When combined with the deep industry expertise and attitudinal insights, it results in the most accurate and granular consumer and category insights.