Shopper Activation

Activate the key drivers of consumer engagement and online sales

Shopper Activation helps marketers drive traffic, increase conversions, and improve customer loyalty. By benchmarking online sales channel performance against competitors and identifying industry best practices, marketers can improve consumer engagement and optimize the conversion funnel.

How we do it

At the heart of Shopper Activation is our behavioral data asset, powered by the Compete desktop clickstream panel. Applying the most rigorous and robust data practices in the industry, we employ our patented normalization process to ensure our insights are representative of the Internet browsing population. When combined with the deep industry expertise of our vertically-aligned consultants, it results in the most accurate and granular consumer and category insights.

Key Questions Answered

How can I boost online sales?
Increase sales by prioritizing opportunities to optimize site/brand traffic, conversion, and shopper loyalty.
How can I ensure I’m implementing industry best practices with my site/sales channel?
Evaluate relative strengths and weaknesses of online channel optimization efforts across competitors and adopt winning strategies.
What tactical goals and benchmarks should I set to achieve future growth?
Track key performance indicators across traffic, conversion, and loyalty goals for short- and long-term success.

Key Benefits

Identify the best tactics across search and affiliate marketing to drive qualified traffic to your site
Address gaps in shopper acquisition and engagement to retain shoppers and exploit gaps in competitors’ online tactics
Drive customer loyalty by identifying the drivers of repeat visits and purchases