Activate the key drivers of consumer engagement and online sales
Shopper Activation helps marketers drive traffic, increase conversions, and improve customer loyalty. By benchmarking online sales channel performance against competitors and identifying industry best practices, marketers can improve consumer engagement and optimize the conversion funnel.
How we do it
At the heart of Shopper Activation is our behavioral data asset, powered by the Compete desktop clickstream panel. Applying the most rigorous and robust data practices in the industry, we employ our patented normalization process to ensure our insights are representative of the Internet browsing population. When combined with the deep industry expertise of our vertically-aligned consultants, it results in the most accurate and granular consumer and category insights.