Our INFORM solutions analyze consumer behaviors, providing marketers with robust insights to assess the market, determine resource allocation, and activate consumer shopper engagement to get marketing right

Products in this suite:

  • CONNECTED LIFE Understand how your target is consuming content and interacting with your brand & category, as well as the impact on equity & purchase
  • LEADING BRAND INDICATORS Fuels insights-based actions: inputs into creative brief, inform targeting strategy, pre-campaign optimization of creative & media, and early read of campaign performance