Connected Life

Understanding the connected consumer

Understanding your target audience remains at the heart of successful marketing. Connected Life, an annual study from sister company Kantar TNS, covering 60,500 consumers from 50 markets around the world, provides marketers with a comprehensive view of today's connected consumer.

How we do it

Leveraging a strong survey-based foundation from Kantar TNS, Kantar Millward Brown offers opportunities to integrate a variety of data sources, including online & mobile behaviors, first & third party, offline purchase, and set top box data, to uncover how each consumer segment interacts with various touchpoints.

Key Questions Answered


Q:
How is your target consuming content across screens?
A:
Understand content and media usage and behaviors for a variety of targets based on demographics, psychographics, and custom segments.

Q:
How is your target interacting with your brand and category?
A:
Analyze how your target interacts with categorical and shopper segments.
Q:
How is engagement with your brand touchpoints impacting equity and purchase?
A:
Determine which brand touchpoints should be prioritized based on their influence on brand equity and purchase.

Key Benefits


Deep understanding of connected consumers based on one of the largest surveys of its kind

March third or first part data sets with opportunities to re-contact survey respondents for highly customized learnings

Maximize impact of brand touchpoints by understanding their impact on brand equity and purchase