Leading Brand Indicators

Fuels insights-based actions: inputs into creative brief, inform targeting strategy, pre-campaign optimization of creative & media, and early read of campaign performance

Leading Brand Indicators helps marketers determine the measures of success by fueling insights-based actions.

Leading Brand Indicators provides: inputs into the creative brief, informs targeting strategy, allows for pre-campaign optimization of creative and media and provides an early read of campaign performance.

How we do it

Leading Brand Indicators provides best-in-class insights supported by three pillars: survey & behavioral data, sales linkage, and in-market optimization

Key Questions Answered


Q:
What measures are most predictive of sales?
A:
Uncover the metrics that will influence sales through early read of campaign performance.

Q:
What is the optimal messaging for the brand's campaign?
A:
Understand the attributes and metrics to anchor concept development and messaging.
Q:
Which attributes should be used to maintain share vs. steal share?
A:
Identify the most effective media and creative elements for pre-campaign optimization.

Key Benefits


Discover metrics that influence sales

Optimize media and creative elements

Maximize targeting efficiency