Holistic media insights to drive Total Marketing ROI
Successful advertising is driven by both creative strength and effective media planning. Millward Brown Digital offers clients unmatched insights to help inform the media planning, buying and optimization decisions that result in brand growth. Individually, our solutions can quickly address campaign performance at each stage of a consumer’s path to purchase; but when combined, a complete and more granular view of media effectiveness is achieved.
Measurement options are available across all digital advertising formats, including online, mobile, tablet, and social media platforms. Insights can also be applied to integrated media campaigns.
Products in this suite:
- Audience Insights
Optimize your advertising in-market to maximize reach, frequency and viewable brand impact
- Brand Lift Insights
Evaluate the impact of advertising on shifting consumer attitudes and brand lift
- Cross Media Brand Lift Insights
Untangle the individual and combined effects of multimedia campaigns on brand measures
- Consumer Behavior Insights for Online Behavior
Understand how exposure to your campaign influences consumers’ online behavior
- Consumer Behavior Insights for Offline Behavior
Understand how exposure to your campaign influences consumers’ offline behavior
- Sales Insights
Link advertising exposure to sales data to determine a campaign’s ROI