Brand Lift Insights for TV
Advance your TV ad measurement with passive exposure data, powered by Samba TV
For over 15 years, marketers have turned to Kantar Millward Brown to objectively evaluate the branding impact of their advertising campaigns. With over 15,000 campaigns tested, Brand Lift Insights is the industry standard for measuring advertising impact on brand metrics such as awareness, favorability and intent.
Brand Lift Insights for TV, powered by Samba TV, provides rich insights for key media and creative decisions. Fueled by Kantar Millward Brown's Ignite Network®, the solution brings our established approach to linear TV measurement, providing marketers with the same level of precision and granularity in TV advertising effectiveness that is available for digital.
How we do it
Kantar Millward Brown's Ignite Network® panel - comprised of 8 million PC and 3 million mobile users - is now matched with Samba TV's 13.5 million smart TV and connected device households to create a single-source TV exposure dataset. Linking passive exposure data with claimed exposure (opportunity-to-see) at the individual level create a new standard for TV advertising effectiveness measurement.