Consumer Behavior Insights for Offline Behavior
Understand how advertising influences offline consumer behavior using geolocation technology
For many brands, a key advertising objective can be to drive consumers to a physical location, like a retail store or car dealership. Until now, it has been difficult to link this downstream behavior to a specific ad exposure. For campaigns with this objective, it's critical to have the most accurate tools to measure the ROI of these offline behaviors.
This solution allows you to evaluate your campaign's ability to move downstream behaviors at a particular point of interest, assess changes in visitation rate, frequency and time spent, and diagnose media and creative drivers of increased foot traffic.
How we do it
Consumer Behavior Insights for Offline Behavior leverages premium geolocation data from Cuebiq to help you understand the effect your advertising has on driving creases in critical consumer behaviors. It bridges the online and offline worlds to give you actionable insights into consumers' real-world behaviors after advertising exposure.