Media Effectiveness

Holistic media insights to drive Total Marketing ROI

Successful advertising is driven by both creative strength and effective media planning. Millward Brown Digital offers clients unmatched insights to help inform the media planning, buying and optimization decisions that result in brand growth. Individually, our solutions can quickly address campaign performance at each stage of a consumer’s path to purchase; but when combined, a complete and more granular view of media effectiveness is achieved.

Measurement options are available across all digital advertising formats, including online, mobile, tablet, and social media platforms. Insights can also be applied to integrated media campaigns.

Products in this suite:

The ABC’S of Digital Media Effectiveness:

Total ROI

Measurable Returns at every level of the purchase funnel

Total ROI

Measurable Returns at every level of the purchase funnel