Get a better view of your digital audience
Audience Insights is a dynamic audience verification and measurement platform that offers marketers a more precise understanding of their campaign’s exposure. Going beyond typical reach and frequency measures, Audience Insights provides superior audience demographics such as income, race, education, employment, marital status and presence of children. Marketers can also quantify viewability and explore a multidimensional view of their audience through socialgraphics, buyergraphics, and advanced consumer behavioral data.
How we do it
Overcoming common limitations found in legacy reporting tools, Audience Insights uses proprietary technology to measure a consumer’s entire digital footprint across locations and devices to determine true reach and frequency. Audience Insights uniquely quantifies individuals reached by a digital campaign, without relying on commonly-used techniques like cookies or device-metered solutions, to collect impression data.