Consumer Behavior Insights
Understand how digital advertising influences consumer behavior
Compelling advertising not only influences our attitudes towards a brand, but ideally triggers future actions. Consumer Behavior Insights reveals how consumers interact with a brand online – in terms of viewthrough, search activity and site visitation – after they’re exposed to digital ads. By measuring online behaviors alongside attitudes, marketers can quantify how shifts in brand lift lead to actual changes in these lower-funnel activities.
How we do it
Using an industry-leading behavioral panel and a control/exposed research design, Consumer Behavior Insights offers clients a superior level of analytics that ad server data cannot deliver. Measurement of observed consumer behaviors allows marketers to gain richer and more reliable insights that were previously impossible to achieve through survey measurement alone.