Cross Media Research
Find your campaign’s optimal media mix
CrossMedia Research™ helps marketers evaluate the aggregate exposure, effectiveness and efficiency of their 360-degree marketing programs while also isolating the impact of individual channels on their brand. Looking beyond just paid advertising such as TV, print, online and mobile, CrossMedia also considers the role of non-traditional touch points — sponsorship, events, PR, word of mouth, social media and retail-based activities — as part of a campaign’s overall effect. With CrossMedia, marketers obtain actionable insights needed to drive brand lift and boost efficiency with their multimedia campaigns.
How we do it
CrossMedia Research uses an online survey-based methodology to measure media impact within a multimedia campaign. Our analysts will recommend one of two complementary methods based on specific campaign contexts. Cell-based approach is ideal for campaigns that include just a few platforms, while modeling is preferred for marketers using a more complex mix of communications channels.