Digital Brand Lift Insights
Maximize advertising impact on brand perceptions
As Millward Brown Digital’s flagship solution, Brand Lift Insights has been helping clients objectively evaluate the branding impact of their digital campaigns for over 15 years. Working across desktop, mobile, tablet and social media, Brand Lift Insights provides critical metrics to quantify changes in consumers’ awareness and opinions of a brand as a result of advertising. Delivery ranges from real-time data designed to help optimize campaigns in-flight to deeper, in-market evaluations of brand impact.
How we do it
Using a survey-based approach and control/exposed research design, Brand Lift Insights measures the difference in attitudes between two groups of consumers – those who saw the advertising and those who did not – to determine the effects of advertising exposure. Brand Lift Insights offers best-in-class data and a real-time dashboard powered by the Ignite Network, our award-winning brand marketing analytics platform.