Measure the ROI of digital marketing campaigns
Sales Insights empowers marketers with a coveted story of how their digital campaigns contribute to top line sales, both online and off. By combining ad exposure with purchase behavior, Sales Insights reveals an online campaign’s impact, through which clients can quickly understand whether campaign investments are delivering against ROI goals.
How we do it
Sales Insights works by matching respondents exposed to the advertising against aggregated purchase information to identify sales lift. Using proprietary methods and established relationships with leading data providers, Millward Brown Digital helps marketers across all industries identify the best ROI approach for their precise needs, campaign size, brand and budget.
We’re working with the best in the business — Crossix, IHS Automotive (driven by Polk), IRI, Kantar Shopcom, and Oracle Data Cloud — and growing our partnerships every day.