Targeting

Deliver an efficient audience

Kantar Millward Brown delivers powerful targeting capabilities, based on the largest deterministic brand panel and anchored in our brand building heritage and expertise. We provide flexibility to layer on additive consumer data sources while delivering cost-effective CPMs. Targeting offers three types of segments: Syndicated and Custom. In addition, we can identify your brand’s best audience match by joining your Brand Lift Insights results with available segments for targeting.

How we do it

At the heart of our Targeting capabilities is the Ignite Network (R), which connects panels and data assets at a person level. This includes Ignite panelists, 1st party data, 3rd party data, and survey & panel data.

Key Benefits


Targeting based on the largest deterministic brand panel

Anchored in Kantar Millward Brown's brand-building heritage and expertise

Ability to layer additive data sources