Success Stories

“We don’t believe in sacrificing methodological rigor in exchange for speed and we are very pleased to have found a research partner who also shares this philosophy. Because Audience Insights allows us to collect and report data in real-time, and weight data dynamically, we never have to choose between quality and timeliness; it offers the best of both worlds. Providing best in class research to our advertisers is a core tenet of our organization, and our relationship with Millward Brown Digital helps to deliver on that promise.”

- Stephanie Fried, VP, Digital Insights & Marketing, Discovery Communications

“Millward Brown Digital is a trusted and valued partner to the J3 team. They are true innovators in the media measurement industry and we rely upon them to produce high quality, game-changing products and methodologies”

- Former, VP, Group Partner, Research, J3

“For CPG marketers, the need to link online ad-exposure, brand data and sales via a scalable solution is significant. Millward Brown Digital’s Sales Insights CPG solution brings together the trusted conversion data of IRI with the ad-effectiveness and cross-media expertise of Millward Brown Digital. Disney Online is committed to helping advertisers measure the full and specific value of their marketing investments, and Sales Insights CPG helps deliver against that objective.”

- Former, Director, Research, Disney Interactive Media Group

“Millward Brown Digital has rethought respondent access and the depth of consumer data available for the automotive industry. By providing highly controlled sample recruitment, and a long view of how consumer attitudes and behaviors intersect, Sales Insights Auto will advance advertising effectiveness research.”

- Former, SVP Media Director, RPA

“The ability to measure ad effectiveness, and therefore exposure, across online and mobile (including tablets) represents an industry break-through. With more than 56.2 million active monthly users listening to Pandora on a variety of connected devices, accurately measuring cross-platform ad effectiveness is important to us and our clients. Millward Brown Digital is helping marketers understand the isolated and additive effect of online and mobile advertising,”

- Heidi Browning, Senior Vice President of Strategic Solutions, Pandora

“Our clients really benefit from a thorough Brand Lift Insights analysis measuring the success of campaigns that have run on the Everyday Health network, but Millward Brown Digital also provides value by helping the Everyday Health team better understand how our program elements work synergistically, thus allowing us to design more effective programs for our clients.”

- Carolina Petrini, VP, Market Research at Everyday Health

“Bacardi strives to create innovative, industry-leading package design for our brands that truly resonate with our consumers. Working with Millward Brown Digital on some of our latest package testing research initiatives gave us clear direction to optimize shelf standout and ensure that we are relevant to our consumers on a more meaningful level.”

- Jarrod Hyman, Ph.D., Consumer Insights Manager, Bacardi U.S.A.

“The genius of research is when consumers provide an unexpected answer and their insight ultimately leads to a remarkable in-market product performance. This kind of experience underscores the value of consumer research and the importance of proven methodological design. With the support, expertise and economical insights that we received from the team at Millward Brown Digital, we felt confident in the data and in the important decisions we were making as a result of the research.”

- Ed Field, Director, Consumer Research, Nice-Pak Products, Inc.

“Millward Brown Digital has had an instrumental role in furthering our measurement capabilities. Their ability to listen and create custom solutions for their clients is truly unparalleled.”

- Josh Bock, VP, Group Partner Decision Sciences, J3