Tag Archive: Path to Purchase

Marketing to Gen X: The In-Between Generation

As announced in my last two posts on Millennials and Baby Boomers, a few weeks ago we launched our newest research “Getting Audiences Right: Marketing to the Right Generation on the Right Screen” in which we analyze how Millennials, Generation Xers, and Baby Boomers use digital devices differently to consume content and shop for products online…

Marketing to Gen X: The In-Between Generation

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