AdReaction Webinar: Engaging Gen X,Y, and Z

Webinar Summary

Generation Z who have grown up with a smartphone in their hand are now on the cusp of adulthood. Marketers will need to adapt quickly to the values and attitudes of this group to engage with them and remain relevant.

In this webinar, we’ll dive into the U.S.-specific data from our recent AdReaction report to give you an understanding of the emerging social trends and cultural norms that will help you develop content and plan media for this important group that numbers approximately two billion globally.

We invite you to join us on February 7th as our U.S. research lead takes us through the highlights of the report and explores the following questions about generations:

1. What are their characteristics, desires, likes and dislikes?
2. How do they want to interact with brands?
3. How do media attitudes and behaviors differ between Gen Z, Millennials (Gen Y), and Gen X?



Joline McGoldrick

VP, Research


Sara Beaty

Marketing Director