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Amazon has definitively seen success with its Amazon Prime program – it has disrupted how consumers shop and altered the competitive retail landscape. No longer just a program for free shipping but a membership experience, what does the success of Amazon Prime mean for retailers and how can they respond? How can brands partner with Amazon to take advantage of its success?
In a recent webinar, Jason Caine, VP-Consumer Goods, presented new Amazon Prime research from Millward Brown Digital – exploring the success of Amazon Prime as a customer loyalty program, the impact of Amazon Prime on consumer consideration and purchase, and the implications of Amazon Prime Pantry on CPG brands.
If you missed it, watch the webinar recording below: