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Most marketers understand that every consumer has their own unique path to purchase. So how can any marketer hope to allocate resources to have the most influence on the final purchase decision, when all paths (and consumers) are different?
Millward Brown Digital recently hosted the webinar “Demystifying the Consumer Journey” to address this question. In this webinar, Margaret Hung delved into how marketers can tailor budgets to digital touchpoints that drive real consumer action by behaviorally segmenting consumers into similar paths.
In case you missed it, watch the video below: