Image from: Multiscreen Interaction / Shutterstock
Last week, Joline McGoldrick (VP, Insights) and Corey Jeffery (VP, Client Solutions) presented a webinar featuring Millward Brown Digital’s CrossMedia measurement solution and offering advice on how strong brands can achieve business growth through smart media choices.
Current multiscreening trends present a huge opportunity for marketers, agencies, and media platforms, as long as you have the right research and insights to guide an omni-channel strategy. This webinar explores the opportunities and implications of applying omni-channel insights for brand growth. Are you making the right media choices to maximize the return on your investments?
If you missed the webinar, or just want a reminder of the insights, check out the recording below: